Are you planning to start a dog toy business in Australia? Or are you a pet parent looking for the best dog toy brands for your pup? Whether you’re a consumer or a budding entrepreneur, understanding which dog toy brands dominate the Australian market in 2025 is the first step to success.
This guide lists the Top 10 Dog Toy Brands available in Australia, with details tailored for:
- 🐶 Pet Owners looking for durable, enriching, or fun toys for their dogs
- 💼 Business Starters who want to research the competitive landscape, understand market trends, or find brands to resell or benchmark
If you’re considering launching your own custom dog toy brand, Wedogy—China’s leading custom dog toy manufacturer—can help with everything from design to packaging, including free samples and low MOQs.
| Brand Name | Country/City | Established | Price Range (AUD) |
|---|---|---|---|
| Rover Pet Products | Hunter Valley, Australia | 2016 | 25–120 |
| Petopia Toys | Australia | 2001 | 10–30 |
| KONG | Colorado, USA (sold in AU) | 1970s | 15–60 |
| SodaPup | Colorado, USA (sold in AU) | 2001 | 20–50 |
| PK9 Gear | Melbourne, Australia | 2023 | 25–80 |
| Wildhunde | Australia | 2018 | 20–100 |
| GoughNuts | USA (sold in AU) | 2007 | 30–70 |
| Rosewood Pet | UK (sold in AU) | 1960 | 5–20 |
| GoDog | International | 2007 | 15–35 |
| PetSafe | USA (sold in AU) | 1994 | 25–80 |
1. Rover Pet Products
Overview:
Rover Pet Products is a proudly Australian-owned brand crafting virtually indestructible enrichment toys using proprietary TPU materials. Their toys are made for heavy chewers and curious dogs.
- Price Range: AUD 29–49
- City & Country: Hunter Valley, NSW, Australia
-
Key Products:
- The Odin
- Hercules Treat Dispenser
- Indestructibone Chew Toys
- Established: 2016
- Review: Pet owners praise their durability and how well these toys keep dogs mentally engaged.
- Best For: Heavy chewers, eco-conscious buyers, enrichment-focused pet parents.
2. Petopia Toys
Overview:
Petopia is one of Australia’s most recognized pet brands, offering a wide range of interactive, plush, and enrichment toys tailored to different dog sizes and breeds.
- Price Range: AUD 10–35
- City & Country: Australia
-
Key Products:
- Tough Tug Ropes
- Interactive Chew Balls
- Squeaky Plushies
- Established: 2001
- Review: Highly rated for affordability, design variety, and availability across retail stores.
- Best For: Everyday pet toy buyers, retailers seeking scalable inventory.
3. KONG
Overview:
KONG is one of the most iconic global dog toy brands, trusted for its rubber-based enrichment toys that keep dogs busy and reduce destructive behaviors.
- Price Range: AUD 15–40
- City & Country: Colorado, USA (widely sold in Australia)
-
Key Products:
- Classic Red KONG
- KONG Wobbler
- Puppy KONGs
- Established: 1970s
- Review: A staple in dog households and vet-recommended; their Classic Toy is often the first enrichment toy for puppies.
- Best For: All dog types; retailers wanting trusted global brands in stock.
4. SodaPup
Overview:
SodaPup makes fun, American-made rubber toys that are strong enough for aggressive chewers and safe for puppies. Their designs are playful (soda cans, cupcakes) and functional.
- Price Range: USD 10–30 (approx. AUD 15–45)
- City & Country: Colorado, USA (sold in AU)
-
Key Products:
- Soda Can Chew Toys
- Treat Cupcakes
- Enrichment Mats
- Established: Around 2001
- Review: Loved for design, durability, and dishwasher-safe usability. Ideal for treat dispensing.
- Best For: Enrichment businesses, boutique pet stores looking for premium imports.
5. PK9 Gear
Overview:
A rising Australian brand focused on professional-grade dog training gear, including long lines, tug toys, and flirt poles. Their equipment is handmade and trusted by trainers.
- Price Range: Mid to high (Long lines \~AUD 120)
- City & Country: Melbourne, Australia
-
Key Products:
- 10 m Biothane Long Lines
- Training Tug Toys
- Flirt Poles
- Established: 2023
- Review: Exceptional feedback from trainers for quality and usability. Great for sport, working dogs.
- Best For: Training-focused businesses, working dog gear retailers.
6. Wildhunde
Overview:
Wildhunde is an Australian brand creating dog training toys and accessories using high-quality materials. Their tug toys and leashes are handmade and widely used in dog sports and training communities.
- Price Range: AUD 20–100
- City & Country: Australia
-
Key Products:
- Tug Toys
- Training Leashes
- Flirt Poles
- Established: 2018
- Review: Well-rated for quality craftsmanship and catering to active dogs. Strong niche among sport dog owners.
- Best For: Dog sport retailers, professional trainers.
7. GoughNuts
Overview:
GoughNuts is a USA-based company renowned for creating ultra-durable chew toys with built-in safety indicators. Their rings and sticks are popular for aggressive chewers.
- Price Range: AUD 30–70
- City & Country: USA (sold in Australia via distributors)
-
Key Products:
- GoughNuts Maxx Ring
- Stick Chews
- Safety Indicator Toys
- Established: 2007
- Review: One of the toughest toys available. Highly recommended for destructive chewers and backed by a lifetime warranty.
- Best For: Chew-focused retailers, premium dog stores.
8. Rosewood Pet
Overview:
UK-based Rosewood offers a wide variety of affordable dog toys, from plush toys to novelty squeakers. The brand focuses on accessibility and fun over extreme durability.
- Price Range: AUD 5–20
- City & Country: UK (sold in AU via pet retailers)
-
Key Products:
- Soft Plush Toys
- Squeaky Toys
- Seasonal Collections
- Established: 1960
- Review: Very popular with casual buyers and great for variety. Not suited for aggressive chewers.
- Best For: High-volume retailers, budget-conscious buyers.
9. GoDog
Overview:
GoDog specializes in reinforced plush dog toys using their proprietary Chew Guard Technology™, combining soft designs with added durability.
- Price Range: AUD 15–35
- City & Country: International (sold in Australia)
-
Key Products:
- Dino Plush
- Just For Me Collection
- Flat Fat Toys
- Established: 2007
- Review: Great blend of softness and strength. Perfect for dogs that love cuddly toys but tend to rip them.
- Best For: Toy sellers targeting soft-chew or comfort-seeking dogs.
10. PetSafe
Overview:
PetSafe is a major player in the global pet product industry, offering a wide range of automatic dog toys, treat dispensers, and training tools.
- Price Range: AUD 25–80
- City & Country: USA (sold widely in Australia)
-
Key Products:
- Ricochet Electronic Toys
- Busy Buddy Chewers
- Treat Rings
- Established: 1994
- Review: Well-regarded for innovation and safety. Perfect for tech-savvy pet owners.
- Best For: Stores that want a mix of enrichment and electronic toy solutions.
Ready to Launch Your Own Dog Toy Brand?
Now that you know the top 10 dog toy brands in Australia in 2025, you’re already ahead of most first-time pet business founders. This list helps you:
- Understand what’s popular and trending in the market
- Learn from established brands to design better or different toys
- Decide whether to resell known brands or create your own label
If you’re considering starting your own dog toy line, Wedogy can help you bring your ideas to life. We’re a leading custom dog toy manufacturer in China, offering:
- 🎨 Free design support
- 🧵 Free samples before production
- 📦 Custom packaging solutions
- 🧩 Low MOQs perfect for startups
- 🚀 One-stop OEM/ODM services
👉 Visit Wedogy.com to get your free consultation and explore over 200+ dog product patterns ready for customization.
