Whether you’re a pet lover looking for quality toys for your furry friend or an entrepreneur preparing to launch your own dog toy business, understanding the top brands in the UK market is a critical first step.
In this article, we introduce the 10 most popular dog toy brands in the UK in 2025. These brands are not only household names for pet parents, but also benchmarks for B2B competitors to analyze market trends, pricing, product design, and branding strategy. You can also take inspiration from these top brands to create your own private label products. If you’re ready to start, Wedogy, a leading Chinese dog toy factory, can help you build your brand with free samples, low MOQs, and OEM/ODM services covering design, materials, and packaging.
| Brand Name | Country/City | Established | Price Range (GBP) |
|---|---|---|---|
| K9 Connectables | Dublin, Ireland | 2017 | £10–£35 |
| Ancol Pet Products | Walsall, West Midlands, UK | 1971 | £5–£20 |
| Beco Pets | London, UK | \~2009 | £7–£22 |
| Rosewood Pet Products | Shropshire, UK | \~1968 | £4–£18 |
| Ruff Dawg | Worcester, MA, USA | 2001 | £10–£30 |
| HugSmart | Vancouver, Canada | 1985 | £8–£25 |
| Fluff & Tuff | Michigan, USA | 2011 | £15–£40 |
| Nylabone UK | Newton Aycliffe, UK | 1999 (UK div.) | £6–£25 |
| Good Boy | Nottingham, UK | 2003 | £3–£15 |
| Trixie UK | Tarp, Germany (UK expansion) | 2023 | £5–£25 |
1. K9 Connectables
Overview:
K9 Connectables transforms the way dogs play and learn by offering a modular system of puzzle-based dog toys. Designed by dog lovers and behavior experts, these toys stimulate mental activity and reduce boredom with treat-based enrichment systems.
Price Range: £10–£35
City & Country: Dublin, Ireland (widely distributed in the UK)
Key Products: Modular puzzle toys, treat-dispensing toys, dental toys
Established date: 2017
Review:
Customers love how these toys keep their dogs engaged. Perfect for intelligent or high-energy breeds that enjoy a challenge.
2. Ancol Pet Products
Overview:
A trusted British brand for over 50 years, Ancol offers a diverse range of plush, rubber, and rope toys. Known for quality, affordability, and ethical sourcing, Ancol is a must-watch competitor in the UK market.
Price Range: £5–£20
City & Country: Walsall, West Midlands, UK
Key Products: Plush toys, rope toys, squeaky toys, rubber chew toys
Established date: 1971
Review:
Great for businesses targeting mass-market or supermarket channels. Customers appreciate the quality at an affordable price point.
3. Beco Pets
Overview:
A leader in sustainable pet products, Beco uses natural rubber, bamboo, and recycled materials to craft durable, eco-friendly dog toys. A strong brand for pet parents who care about the environment.
Price Range: £7–£22
City & Country: London, UK
Key Products: Eco-friendly balls, natural rubber chew toys, bamboo toy sticks
Established date: \~2009
Review:
A highly recommended brand for sustainability-focused consumers. Their transparency and mission-driven branding make them a standout.
4. Rosewood Pet Products
Overview:
Rosewood combines traditional UK heritage with trend-conscious collections. They provide plush, chew, and interactive toys that appeal to a wide variety of pet retailers and customers.
Price Range: £4–£18
City & Country: Shropshire, UK
Key Products: Plush toys, chew toys, interactive puzzle toys
Established date: \~1968
Review:
Rosewood is a strong example of how to balance classic product lines with seasonal updates. A reliable brand to stock or benchmark for design inspiration.
5. Ruff Dawg
Overview:
Made in the USA and well distributed in the UK, Ruff Dawg offers ultra-durable rubber toys ideal for outdoor dogs. Designed for fetch and heavy chewing, they’re perfect for active pet lifestyles.
Price Range: £10–£30
City & Country: Worcester, MA, USA (widely sold in the UK)
Key Products: Rubber fetch toys, chew balls, tug-of-war toys
Established date: 2001
Review:
Favored by dog owners looking for long-lasting toys. Their vibrant designs also help with visibility during outdoor play.
6. HugSmart
Overview:
Originally from Canada, HugSmart has carved out a niche in the UK with its playful, high-design plush toys. Each toy is made with multiple textures, squeakers, and colorful fabrics that captivate dogs and delight owners.
Price Range: £8–£25
City & Country: Vancouver, Canada (widely sold in the UK)
Key Products: Plush toys, themed toy sets, interactive squeaky toys
Established date: 1985
Review:
Known for holiday and themed collections, HugSmart is a strong brand for retailers focusing on novelty or giftable dog products. Their cute designs are social-media friendly—perfect for driving customer engagement.
7. Fluff & Tuff
Overview:
Fluff & Tuff makes plush dog toys that look soft but are built to last. Featuring ultra-plush exteriors and mesh-reinforced linings, these toys are ideal for dogs who love cuddly textures but need something durable.
Price Range: £15–£40
City & Country: Michigan, USA (sold in the UK)
Key Products: Reinforced plush toys, animal-shaped cuddly toys, squeaky characters
Established date: 2011
Review:
Highly rated for its mix of luxury and toughness. This is a premium brand that appeals to boutique stores and high-end consumers looking for stylish, long-lasting plush toys.
8. Nylabone UK
Overview:
Nylabone is the global leader in dental dog toys and chew products. Its UK branch delivers durable toys that help reduce tartar buildup and keep dogs occupied. Their toys cater to all life stages and come in various chew strengths.
Price Range: £6–£25
City & Country: Newton Aycliffe, UK
Key Products: Dental chew bones, flavored nylon chews, puppy teething toys
Established date: 1999 (UK division)
Review:
A staple in both vet clinics and pet retail shelves. Their dental benefits and trusted reputation make Nylabone an essential product for dog wellness-focused brands.
9. Good Boy
Overview:
Good Boy offers accessible, fun toys at everyday prices. Its cheerful designs and mass-market availability make it a top pick for first-time dog owners and casual consumers. Their seasonal toys also perform well at retail during holidays.
Price Range: £3–£15
City & Country: Nottingham, UK
Key Products: Rope toys, squeaky plush, chewy bones
Established date: 2003
Review:
Perfect for supermarkets, convenience stores, and large-scale distributors. Good Boy’s broad appeal and low cost make it a dependable volume seller.
10. Trixie UK
Overview:
German engineering meets canine enrichment. Trixie, though originally from Germany, is highly popular in the UK for its sensory puzzle toys, plush toys, and interactive learning products. Trixie blends functionality with fun.
Price Range: £5–£25
City & Country: Tarp, Germany (major UK distribution)
Key Products: Sensory dog toys, treat puzzles, plush and sound toys
Established date: 2023 (UK expansion)
Review:
A favorite for dog trainers and behaviorists. Trixie is best known for toys that challenge the mind as much as the body—ideal for energetic or anxious pets.
Final Thoughts: What These Brands Mean for Your Business
By analyzing these 10 leading dog toy brands in the UK market, you now have a clearer understanding of:
- What styles and categories are trending
- What price ranges UK consumers accept
- How brands position themselves—eco, luxury, budget, or enrichment
- Which designs and materials perform best
Whether you’re looking to resell these brands or develop your own custom dog toy line, these insights are your launchpad.
Need a Manufacturer to Build Your Own Dog Toy Brand?
💡 Wedogy is your trusted partner in custom pet product manufacturing. We help aspiring entrepreneurs launch and scale their brands with:
- ✅ Low MOQ starting from 20 units
- ✅ Free dog toy samples before bulk orders
- ✅ Full-service OEM/ODM design support
- ✅ Fast production + global shipping
👉 Contact Wedogy today and turn your dog toy business idea into reality!
