Whether you’re a pet lover looking for high-quality toys for your dog, or an entrepreneur preparing to enter the dog toy business, understanding the leading brands in the U.S. market is an essential first step. In this blog, we introduce the Top 10 Dog Toy Brands in the USA for 2025 — offering insights into their history, product lines, and positioning.
These brands have shaped consumer trends and expectations. Studying them will help you:
- Discover what products dog owners love and trust
- Benchmark quality and innovation standards
- Determine which brands to partner with or draw inspiration from
- Decide whether to sell existing products or create your own brand
If you’re planning to launch your own dog toy brand, Wedogy — a leading Chinese dog toy manufacturer — can support you from design to packaging. We offer free samples, low MOQs, and OEM/ODM support to help you scale from idea to brand.
| Brand Name | Country/City | Established | Price Range (USD) |
|---|---|---|---|
| KONG | Golden, Colorado, USA | 1976 | \$8 – \$30 |
| West Paw | Bozeman, Montana, USA | 1996 | \$10 – \$25 |
| Outward Hound | Denver, Colorado, USA | Early 2000s | \$5 – \$30 |
| Ruff Dawg | Worcester, Massachusetts, USA | Early 2010s | \$10 – \$25 |
| Jolly Pets | Struthers, Ohio, USA | 1994 | \$8 – \$35 |
| Petopia Toys | USA | Early 2000s | \$5 – \$25 |
| Nylabone | Neptune, New Jersey, USA | 1950s | \$5 – \$30 |
| Bullymake | USA | 2013 | \$18 – \$39 |
| SodaPup | USA | 2010s | \$9 – \$28 |
| Tuffy Dog Toys | USA | 1990s | \$12 – \$35 |
1. KONG Company
KONG Company has been a pioneer in the dog toy industry since 1976, renowned for inventing the indestructible rubber toy that has become a staple in households worldwide. Designed to be stuffed with treats and withstand hours of chewing, KONG toys engage dogs mentally and physically, making them a go-to solution for behavior training, teething, and boredom prevention.
Driven by the belief that play enriches pets’ lives, KONG crafts their toys with safety, durability, and enrichment in mind. Their signature red rubber toys are globally recognized and often recommended by veterinarians and trainers alike. KONG continues to innovate with various shapes, sizes, and functions for dogs of all ages and breeds.
City & Country: Golden, Colorado, USA
Established Date: 1976
Key Products (Dog Toys): Classic KONG, KONG Extreme, KONG Puppy, KONG Wobbler, KONG Flyer, KONG Ball
Price Range: \$7 – \$30 USD
Review:
KONG is widely praised for its commitment to durability and safety. Dog owners love how long-lasting and engaging the toys are, particularly for power chewers. Its treat-dispensing feature is also highlighted for keeping dogs busy and reducing anxiety. Many consider it an essential item for dog training and enrichment.
2. West Paw
West Paw is a certified B Corporation that leads with a strong commitment to sustainability, safety, and innovation in the pet industry. Founded in 1996, the company is best known for its eco-friendly dog toys made from proprietary Zogoflex® material — non-toxic, recyclable, and extremely durable. All products are made in the USA using responsible manufacturing practices that prioritize both pets and the planet.
West Paw’s interactive toys promote healthy play and are designed to be tough yet safe for even the most energetic chewers. Their treat-dispensing toys and chew bones are vet-approved and dishwasher-safe, offering convenience and peace of mind to pet owners.
City & Country: Bozeman, Montana, USA
Established Date: 1996
Key Products (Dog Toys): Zogoflex Hurley, Zogoflex Tux, Qwizl, Toppl, Bumi, Rumpus
Price Range: \$10 – \$35 USD
Review:
West Paw is praised for its sustainability and durability. Customers particularly appreciate the brand’s focus on safety, recyclability, and long-lasting design. Many highlight the company’s replacement guarantee and the fact that the toys are proudly made in the USA. Ideal for pet parents who prioritize eco-conscious choices.
3. Outward Hound
Outward Hound creates thoughtfully designed dog toys and gear that enhance pets’ lives through play, exploration, and mental stimulation. Since the early 2000s, the brand has become known for its puzzle toys and interactive products that challenge dogs’ minds while keeping them physically engaged.
The company’s toy lineup includes plush squeakers, hide-and-seek puzzles, and durable chew options — all designed with functionality and pet safety in mind. Outward Hound products are especially loved by owners of high-energy or intelligent dogs looking for more than just a chew.
City & Country: Denver, Colorado, USA
Established Date: Early 2000s
Key Products (Dog Toys): Hide A Squirrel, Invincibles Squeakers, Puzzle Feeders, Tug Toys, Chewable Puzzles
Price Range: \$7 – \$40 USD
Review:
Outward Hound toys are celebrated for combining fun and brainwork. Pet parents love the mentally stimulating challenges, especially the Hide A Squirrel and puzzle feeders. Reviews often note how these toys help reduce destructive behavior by keeping dogs entertained and mentally sharp.
4. Ruff Dawg
Ruff Dawg designs premium rubber dog toys that are proudly made in the USA and built for serious chewers. With a focus on durability and bright, fun colors, the brand offers a wide range of fetch, chew, and tug toys made from FDA-approved, non-toxic materials that are recyclable and gentle on dogs’ teeth and gums.
Founded in the early 2010s, Ruff Dawg has developed a loyal following among pet owners looking for safe and long-lasting toys. Their bounceable and floatable toys are ideal for dogs who love water play or rugged outdoor activities.
City & Country: Worcester, Massachusetts, USA
Established Date: Early 2010s
Key Products (Dog Toys): Dawg-Cube, Stick, Rock, Ball, Peanut, Flying Fish
Price Range: \$9 – \$28 USD
Review:
Ruff Dawg is favored for its toughness and bright, colorful designs. Many reviewers praise the toys’ resilience, especially for large breeds and aggressive chewers. The fact that the toys float and are made from safe materials adds to their appeal for active dogs and outdoor-loving families.
5. Jolly Pets
Jolly Pets has been producing durable and innovative dog toys since 1994. Originally inspired by horse toys, the company has become known for its signature “Jolly Ball,” a large, puncture-resistant ball that retains its shape even when deflated. Today, they offer a wide range of dog toys suited for interactive play and heavy chewing.
The brand emphasizes active engagement, helping dogs release energy through play. Jolly Pets continues to manufacture many of its products in the USA and supports animal shelters and rescues through its Jolly Rescues program.
City & Country: Struthers, Ohio, USA
Established Date: 1994
Key Products (Dog Toys): Jolly Ball, Tug-n-Toss, Romp-n-Roll, Bounce-n-Play, Monster Ball
Price Range: \$10 – \$45 USD
Review:
Pet owners love Jolly Pets for offering large, fun, and active toys that hold up under pressure. The Jolly Ball is especially popular for big dogs and high-energy breeds. Users often mention the brand’s excellent customer service and commitment to dog wellness and rescue efforts.
6. Petopia Toys
Petopia Toys, established in the early 2000s, is an American dog toy brand known for its blend of fun and functionality. Their mission is to design toys that enhance the bond between pets and their owners through interactive play, mental stimulation, and safe chewing experiences.
Petopia focuses on soft plush toys and engaging designs that suit dogs of all sizes and energy levels. From squeaky toys to tug ropes and novelty designs, they offer a wide selection of affordable options for everyday play.
City & Country: USA
Established Date: Early 2000s
Key Products (Dog Toys): Squeaky Plush Toys, Tug Ropes, Chew Rings, Stuffless Toys
Price Range: \$5 – \$25 USD
Review:
Petopia Toys is well-reviewed for offering affordable and playful designs that dogs love. Pet owners mention that while these toys are not built for extreme chewers, they are great for supervised play, training rewards, and bonding activities. The soft textures and cute characters are especially popular among small dog breeds.
7. Nylabone
Nylabone is a legacy brand in the dog toy and chew market, dating back to the 1950s. Best known for its range of long-lasting chew toys, Nylabone helps dogs maintain dental health while satisfying their natural urge to chew. The company produces toys for dogs of all sizes and chewing strengths, from gentle chewers to power chewers.
Nylabone’s products are vet-recommended and available in various shapes, sizes, and flavors. Their commitment to pet well-being is reflected in their wide selection of dental chews, bones, and interactive toys that promote healthy habits and reduce destructive behavior.
City & Country: Neptune, New Jersey, USA
Established Date: 1950s
Key Products (Dog Toys): DuraChew Bones, Puppy Chew Toys, Power Chew, Dental Chews, Flavor Frenzy
Price Range: \$5 – \$30 USD
Review:
Nylabone is highly regarded for its chew-focused design and contribution to dental health. Reviews often emphasize the durability and variety of options based on dog size and chewing style. Pet parents trust the brand for providing safe, effective chewing solutions recommended by veterinarians.
8. Bullymake
Founded in 2013, Bullymake is a subscription-based brand that specializes in ultra-durable dog toys made for power chewers. Their toys are tailored to heavy-duty use and are designed, tested, and made in the USA. Each box is curated for the dog’s size and preferences, often including chew toys, treats, and themed gear.
Bullymake’s signature products focus on performance and resilience, featuring unique shapes and materials like rubber and nylon that hold up to intense chewing. The brand is popular among owners of strong-jawed breeds and dogs that quickly destroy standard toys.
City & Country: USA
Established Date: 2013
Key Products (Dog Toys): Nylon Chews, Rubber Toys, Treat Dispensers, Monthly Subscription Boxes
Price Range: \$18 – \$39 USD (individual toys); \$35 – \$45 USD (subscription boxes)
Review:
Bullymake earns strong praise for its power-chewer durability and tailored approach. Customers appreciate the personalized monthly boxes and the no-questions-asked toy replacement policy. Reviews highlight the high success rate in keeping destructive dogs engaged and satisfied.
9. SodaPup
SodaPup designs and manufactures dog toys that are both playful and purposeful. Based in the USA and launched in the 2010s, the brand creates durable toys in fun shapes like soda cans, grenades, and cupcakes — all made from non-toxic, FDA-compliant rubber and nylon. Their toys are safe for dogs and built for aggressive chewers.
SodaPup stands out with its commitment to social responsibility and its focus on enrichment and dental health. All products are made in the USA and support veterans and animal shelters through charitable partnerships.
City & Country: USA
Established Date: 2010s
Key Products (Dog Toys): Can Toys, Enrichment Mats, Treat Dispensers, Chew Toys
Price Range: \$9 – \$28 USD
Review:
SodaPup is applauded for its creative designs and commitment to made-in-USA quality. Reviews highlight the brand’s enrichment focus and safe, tough materials. Many customers choose SodaPup for dogs who need both mental and physical stimulation during chew time.
10. Tuffy Dog Toys
Tuffy Dog Toys is a sub-brand of VIP Products that has specialized in tough, multi-layered fabric dog toys since the 1990s. These toys are designed for dogs that love to tug, fetch, and chew — but also enjoy the softness of plush. Tuffy’s unique construction includes multiple layers of durable material and reinforced stitching for extra strength.
What sets Tuffy apart is its “Tuff Scale,” which rates each toy’s durability from 1 to 10, helping pet owners find the right match for their dog’s play style. Many of their designs are large, colorful, and animal-themed — perfect for interactive play.
City & Country: USA
Established Date: 1990s
Key Products (Dog Toys): Tuffy Mega Ring, Tuffy Ocean Creatures, Tuffy Barnyard Series, Tug Toys
Price Range: \$12 – \$35 USD
Review:
Tuffy is loved for offering plush toys that don’t fall apart easily. Customers praise the unique durability rating system and the brand’s ability to create soft toys that stand up to rough play. While not indestructible, they’re considered among the toughest plush options on the market.
Conclusion: What Can You Learn From These Brands?
Whether you’re launching your own pet brand or planning to sell existing dog toys, studying these 10 American brands gives you a head start in understanding the market landscape. From indestructible rubber to enrichment puzzles and eco-conscious toys, the variety shows how diverse the dog toy industry has become.
If you’re inspired to create your own brand, Wedogy can help you:
- Design your own dog toys
- Get free samples
- Start small with low MOQs
- Enjoy full OEM/ODM support
- Customize packaging to match your brand identity
As one of China’s leading dog product manufacturers, we’ve helped hundreds of businesses grow from idea to full-scale success.
👉 Contact Wedogy now to start your journey.
